Adot announces partnership with IMPACT+ to measure and reduce the carbon footprint of digital advertising .
Adot, the cross-device marketing suite, is proud to announce its partnership with IMPACT+, the solution for optimizing greenhouse gas emissions from digital advertising.
This ambitious partnership aims to reduce the environmental impact of digital campaigns campaigns conducted by Adot for its clients, using IMPACT+'s tools and technologies tools and technologies to evaluate, measure and reduce the greenhouse gas emissions of each advertising campaign emissions of each advertising campaign in France and abroad.
This collaboration, which began in September 2022allows Adot to have access to a tool to measure the carbon footprint of each campaign in pre-sales and post-campaignAdot's carbon footprint measurement tool will allow the company to support brands in a more sustainable digital communication, while maintaining high performance in terms of audience and reach.
"Thanks to our great audience planning capabilities, combined with measures to reduce power consumption and greenhouse gas emissions, our campaigns are the best way to maximize the impact on Internet users while minimizing the impact on the environment. says Laure Guyot, Head of Publishing & Trading at Adot.
IMPACT+, the leading third-party measurer of the environmental impacts of digital advertising, offers advertisers around the world concrete recommendations for reducing their impact. The goal is to enable digital advertising players to combine environmental and marketing KPIsin order to act quickly to reduce the greenhouse gas emissions (GHG emissions) of their campaigns without degrading their media performance.
"We are proud of this partnership with IMPACT+, which demonstrates our commitment to reducing the carbon footprint of our campaigns for more responsible advertising." says Massi Mekla, Chief Revenue Officer Adot.
"It is urgent that the digital advertising ecosystem mobilizes and acts to reduce its greenhouse gas emissions. We are very happy to accompany Adot in this new approach, and to bring to the teams our know-how that will allow them to quickly limit the environmental impact of the campaigns of many advertisers", adds Vincent Villaret, CEO of IMPACT+.
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