Studies .
Let's find out who your customers are.
Audience analysis
online
Enrich your online customer knowledge, and optimize your media strategies (display, social, SEA, SEO).
Audience analysis
offline
Get a better understanding of your audience, with accurate visitor profiling and competitive analysis essential to understanding your market.
Comparative analysis
on & offline
Analyze the specifics of your audience to identify the best media strategies for each type of audience.
Launch study
product
Identify your most affinity populations by optimizing your advertising targeting with precise profiling of your audiences.
Study of
reputation
Effectively measure the perception of your brand in the market, with an analysis of your competitive positioning and a profiling of intentional and unintentional users.
Exploratory study
MARKETING TARGET
Enrich your customer knowledge to be able to deploy inspiring marketing strategies and decipher and anticipate new market trends.
Geomarketing studies .
Combining behavioural data and consumer mobility indicators, our geomarketing studies help you to manage and decide on the best marketing strategies in all your strategic catchment areas.
Geomarketing studies .
Combining behavioural data and consumer mobility indicators, our geomarketing studies help you to manage and decide on the best marketing strategies in all your strategic catchment areas.
Measuring impact and effectiveness .
In a context where performance measurement is becoming essential, Adot offers you numerous solutions to evaluate your advertising effectiveness, from notoriety analysis to the measurement of your affinity targets coverage, to the impact of your marketing actions on your traffic at your points of sale.
The Research Lab is a unique event led by the Adot teams. It deciphers a strong trend in a sector and offers brands the opportunity to deepen their knowledge of their audiences in order to improve the effectiveness of their marketing campaigns.
The Research Lab is a unique event led by the Adot teams. It deciphers a strong trend in a sector and offers brands the opportunity to deepen their knowledge of their audiences in order to improve the effectiveness of their marketing campaigns.