Studies .

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Let's find out who your customers are.

Put insights at the heart of your strategy to optimize your advertising effectiveness and develop your customer knowledge.
 
We can help you identify your affinity audiences and optimise your marketing strategies and actions. Anticipate the latest trends in your market as well as changes in consumer behaviour with our tailor-made studies.
 
With Adot Insights, get the insights you need to effectively address all your marketing challenges.
 
Macbook study

Audience analysis

online

Enrich your online customer knowledge, and optimize your media strategies (display, social, SEA, SEO).

iphone study

Audience analysis

offline

Get a better understanding of your audience, with accurate visitor profiling and competitive analysis essential to understanding your market. 

Study device

Comparative analysis

on & offline

Analyze the specifics of your audience to identify the best media strategies for each type of audience. 

ipad study

Launch study

product

Identify your most affinity populations by optimizing your advertising targeting with precise profiling of your audiences.

iphone study

Study of

reputation

Effectively measure the perception of your brand in the market, with an analysis of your competitive positioning and a profiling of intentional and unintentional users.

Macbook study

Exploratory study

MARKETING TARGET

Enrich your customer knowledge to be able to deploy inspiring marketing strategies and decipher and anticipate new market trends. 

Consumer behaviour studies .

Adot assists you with all your consumer behaviour issues, from understanding your online or in-store traffic, to analysing your core target audience, to identifying and deciphering your prospects in the context of a brand or product launch.

Studies

Geomarketing studies .

Combining behavioural data and consumer mobility indicators, our geomarketing studies help you to manage and decide on the best marketing strategies in all your strategic catchment areas.

Geomarketing studies .

Combining behavioural data and consumer mobility indicators, our geomarketing studies help you to manage and decide on the best marketing strategies in all your strategic catchment areas.

Measuring impact and effectiveness .

In a context where performance measurement is becoming essential, Adot offers you numerous solutions to evaluate your advertising effectiveness, from notoriety analysis  to the measurement of your affinity targets coverage, to the impact of your marketing actions on your traffic at your points of sale.

The Research Lab is a unique event led by the Adot teams. It deciphers a strong trend in a sector and offers brands the opportunity to deepen their knowledge of their audiences in order to improve the effectiveness of their marketing campaigns.

The Research Lab is a unique event led by the Adot teams. It deciphers a strong trend in a sector and offers brands the opportunity to deepen their knowledge of their audiences in order to improve the effectiveness of their marketing campaigns.

Discover our platforms dedicated to analyzing your data!