to act .
to act .
The campaign .
For the launch of Audi's first electric car, we were able to collect and analyse the purchase intention of more than 300,000 people.
intentionalists collected and analyzed
The context .
The E-tron, Audi's first exclusively electric vehicle, called on Adot and the agency Re-mind PHD to identify the intentional users of the new Audi e-tron, by defining and segmenting precise marketing personas.
A study protocol was set up from September to December. This was defined initially by the installation of a pixel on the Audi site, which enabled the collection of vehicle intentionalists, to finally allow the precise analysis of behaviours, thus enabling the definition of marketing personas. From there, precise recommendations could be given to the brand to orchestrate the most appropriate digital campaign per device.