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We can
all decide
to act .
We can
all decide
to act .
The campaign .
For the launch of Audi's first electric car, we were able to collect and analyse the purchase intention of more than 300,000 people.
300 000
intentionalists collected and analyzed
4
personae created
The context .
The E-tron, Audi's first exclusively electric vehicle, called on Adot and the agency Re-mind PHD to identify the intentional users of the new Audi e-tron, by defining and segmenting precise marketing personas.
A study protocol was set up from September to December. This was defined initially by the installation of a pixel on the Audi site, which enabled the collection of vehicle intentionalists, to finally allow the precise analysis of behaviours, thus enabling the definition of marketing personas. From there, precise recommendations could be given to the brand to orchestrate the most appropriate digital campaign per device.
Drive-to-Web
campaign.
Creative pre-roll and in-feed video formats on mobile and desktop were used to promote the new Air France application. These formats were made dynamic with optimization according to the video completion rate.
The campaign was particularly targeted at people over 30 years old who had read travel-related articles or visited an airport recently.
The results .
For this campaign conducted with the agency Re-mind PHD, the following results were obtained:
- 90 days of collection and analysis
- 300,000 e-tron intentionalists collected and analyzed
- 4 marketing personae created and deciphered