The power

of good .

Bareminerals

The campaign .

BareMinerals, as part of the promotion of its new range, succeeded in achieving its performance objectives, thanks to the orchestration of an effective cross-device digital campaign.

+ 21,9M

of unique prints

+ 3 700

visits

+ 235

leads generated

The context .

To ensure the effectiveness of the bareMinerals performance campaign, Adot, in collaboration with the agency Vizeum, chose to rely on a cross-device device delivered to a defined audience.

The choice to activate various formats on mobile and desktop, as well as the targeting of a population affinitive to the bareMinerals brand, maximized the precision and effectiveness of the campaign.

Bareminerals

A performance-oriented cross-device strategy.

The performance of the campaign carried out by Adot and the Vizeum agency on behalf of bareMinerals was guaranteed by the activation of targeted and affinity audiences via mobile and desktop devices. This innovative device ensures the effectiveness of the impressions delivered.

A performance-oriented cross-device strategy.

The performance of the campaign carried out by Adot and the Vizeum agency on behalf of bareMinerals was guaranteed by the activation of targeted and affinity audiences via mobile and desktop devices. This innovative device ensures the effectiveness of the impressions delivered.

Bareminerals

A performance-oriented cross-device strategy.

The performance of the campaign carried out by Adot and the Vizeum agency on behalf of bareMinerals was guaranteed by the activation of targeted and affinity audiences via mobile and desktop devices. This innovative device ensures the effectiveness of the impressions delivered.

Bareminerals
Bareminerals

The results .

For this campaign conducted with the Vizeum agency, the following results were obtained:

Customer

bareMinerals

Agency

Vizeum

Activation

Performance