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The power
of good .
The campaign .
BareMinerals, as part of the promotion of its new range, succeeded in achieving its performance objectives, thanks to the orchestration of an effective cross-device digital campaign.
+ 21,9M
of unique prints
+ 3 700
visits
+ 235
leads generated
The context .
To ensure the effectiveness of the bareMinerals performance campaign, Adot, in collaboration with the agency Vizeum, chose to rely on a cross-device device delivered to a defined audience.
The choice to activate various formats on mobile and desktop, as well as the targeting of a population affinitive to the bareMinerals brand, maximized the precision and effectiveness of the campaign.
A performance-oriented cross-device strategy.
The performance of the campaign carried out by Adot and the Vizeum agency on behalf of bareMinerals was guaranteed by the activation of targeted and affinity audiences via mobile and desktop devices. This innovative device ensures the effectiveness of the impressions delivered.
A performance-oriented cross-device strategy.
The performance of the campaign carried out by Adot and the Vizeum agency on behalf of bareMinerals was guaranteed by the activation of targeted and affinity audiences via mobile and desktop devices. This innovative device ensures the effectiveness of the impressions delivered.
A performance-oriented cross-device strategy.
The performance of the campaign carried out by Adot and the Vizeum agency on behalf of bareMinerals was guaranteed by the activation of targeted and affinity audiences via mobile and desktop devices. This innovative device ensures the effectiveness of the impressions delivered.
The results .
For this campaign conducted with the Vizeum agency, the following results were obtained:
- + 21,900,000 unique impressions
- + 3,700 visits
- + 235 leads generated