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Teddy
said it .
Teddy
said it .
The campaign .
Ford is using the image of eight-time world judo champion Teddy Rinner to promote its new car range on mobile.
+ 20 000 .
visits generated on the Ford website
+ 80%
of average completion rate on the video
The context .
For its new range of vehicles, Ford decided to focus on young dynamic executives. This target group, both urban and avid for outdoor activities, is difficult to reach and requires the implementation of an innovative advertising strategy.
As such, we chose to work on a complete and intelligent cross-device solution to ensure the best performance of our campaign.
Drive-to-web
campaign.
The creation of an interactive and engaging in-app video interstitial format enabled the new Ford Fiesta range to be promoted with the possibility of personalisation directly on the format.
The maximization of video completion and the optimization at the visit allowed very positive results on this campaign.
The results .
For this campaign with Ford and Mindshare, we were able to analyze in-store sales among the populations exposed to the various creative messages. We obtained the following results:
- + 20,000 visits generated on the site
- +80% average completion rate