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Opel
Corsa-e .
The campaign .
As part of the launch of the Opel Corsa-e, the manufacturer's first electric car, Adot was able to assist the brand in promoting this vehicle and generating qualified visits to its official website in order to encourage Internet users to fully discover this model.
+ 8,800
visits to the Opel website
The context .
The Opel Corsa-e, Opel's first electric vehicle, called on Adot and the Mediacom agency to identify intentional users of the new vehicle and generate traffic to the brand's website.
A Customer Centric
Experience campaign
The implementation of an adequate digital device, in two distinct phases (pre-order and launch), with creative and personalized formats (banners, skins...) in cross-device made it possible to highlight the new smartphone carried by the Samsung brand and consequently to reach the previously identified segments.
A Customer Centric
Experience campaign
The implementation of an adequate digital device, in two distinct phases (pre-order and launch), with creative and personalized formats (banners, skins...) in cross-device made it possible to highlight the new smartphone carried by the Samsung brand and consequently to reach the previously identified segments.
A cross-device
campaign
Adot implemented an innovative cross-device campaign by activating multiple engaging formats to meet the brand's objectives. By effectively targeting audiences with affinity for electric vehicles with this set of formats, Adot was able to address the brand's core target audience and redirect these audiences directly to the Opel website.
The results .
For this campaign, conducted with the Mediacom agency, the following results were obtained:
- + 8,800 visits to the brand's website
- + 220 profiles that have selected a booking offer