Ingenuity

for Life .

Siemens

The campaign .

Siemens, an international group specializing in household appliances, called on Adot to launch a new media campaign highlighting its products dedicated to kitchen design and equipment.

91 000 .

clicks

48 000

visits to the brand website

The context .

The German brand wanted to optimize its drive-to-web strategy by calling on Adot and the Blue449 agency to create more traffic on its website and thus improve its e-commerce acquisition by tracking conversions and then optimizing them.

A 100% mobile campaign

In order to meet the demand, we identified and analyzed the profiles that consulted media content including different keywords referring to the household appliances sector.

Then, for the activation phase, we ran a 100% mobile campaign with an engaging interstitial format to reach previously identified profiles.

Siemens

The results .

For this campaign conducted with the agency Blue449, the following results were obtained:

  • 91,000 clicks
  • 48,000 visits
  • 4.4% CTR

Customer

Siemens

Agency

Blue449

Activation

Drive-to-Web