Analytics.
Discover our platforms dedicated to the analysis and qualification of your audiences.
Based on the use of our proprietary data, our analytics platforms allow you to better understand your consumers, thanks to an accurate and detailed rating of your audiences, and thus optimize the effectiveness of your marketing action plans.
Analyze your outlets and decrypt your visitors with GAIA.
- Measure traffic from your outlets according to many indicators (visits, visitors, time spent)
- Identify your catchment areas based on the travel time it takes to reach your point of sale
- Discover the detailed profile of your visitors (social-demographic criteria, e-commerce preferences and centres of interest)
- Identify your competitors and measure their impact on your business
Describe your online audience to optimize your marketing strategies with Analytics.
- Discover the socio-demographic portrait of visitors to your site
- Identify their interests and online shopping habits
- Segment your analytics according to your pages and your shopping funnel
- Enable your strategic audiences with media devices tailored to your marketing issues
- Discover the socio-demographic portrait of visitors to your site
- Identify their interests and online shopping habits
- Segment your analytics according to your pages and your shopping funnel
- Enable your strategic audiences with media devices tailored to your marketing issues