Privacy Policy
1 - Who are we ?
Adot attaches particular importance to the processing, confidentiality and security of your personal data.
The purpose of this privacy policy is to inform you in a clear, simple and complete manner how Adot collects and processes your personal data in the course of its activities, whether it is transferred to third parties, and the rights and options you have to control your personal information and protect your privacy.
Adot (formerly Adotmob), a simplified joint stock company with a capital of €5038.34, registered in the Paris Trade and Companies Register (RCS) under number 801111659, and having its registered office at 32 rue René Boulanger, 75010 Paris is the data controller of the personal data collected about you in accordance with the applicable regulations on personal data and in particular the French law n°78-17 of 6 January 1978 known as "Informatique et Libertés" and the EU Regulation 2016/679 of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "RGPD").
2 - What personal data do we process ?
Personal data is defined as any information relating to a person who can be identified directly (e.g. by his or her first and last names) or indirectly, in particular by reference to an identifier, such as an identification number, location data, an online identifier or one or more other elements specific to that person.
2.1. Types of data collected
In the course of its activities, Adot may collect some of your personal data as set out below:
Information about the devices you use
- The type of device used (smartphone, tablet, computer, etc.);
- The operating system of your device (iOS, Android, Windows, BlackBerry etc.);
- Information about your Internet service provider;
- The browser used (Safari, Chrome, Internet Explorer, etc.);
- The advertising ID linked to the operating system of your mobile device;
- The IP address of your device;
- Your language settings.
- Retained for a maximum of 13 months from the date of collection.
Information relating to advertisements displayed to you and, where applicable, previously displayed to you
- The URL and/or purpose of the website or mobile application you have browsed / navigated and where the advertisement is likely to be displayed to you and, if applicable, has been displayed to you;
- Details of the advertisement(s) that are and, if applicable, have been displayed to you (identity of the advertiser, type of advertisement, etc.);
- Your behaviour with regard to this/these advertisement(s) (time spent on the advertisement, your clicks, if any, etc.);
- The number of times you received the ad(s) displayed by Adot.
Socio-demographic information about you related to your web activity
Age or age range, gender, presumed socio-professional category, presumed interests according to the pages consulted, the products consulted, the searches carried out, etc. Kept for a maximum of 13 months from the date of collection.
Technical identifiers assigned to you by Adot and/or its partners (ID cookies)
These identifiers or ID cookies (which may vary depending on the browsers and mobile application environments you use) are standardised by Adot in order to improve the relevance of the advertisements offered to you, regardless of the device you use for browsing. Stored for a maximum of 13 months from the date of collection.
Information about your location
The geolocation data that we collect comes mainly from your mobile devices. Stored for a maximum of 6 months from the date of collection.
2.2 Methods of data collection
To obtain the above data, Adot uses several means:
Adot collects data during the purchase of advertising space in real time using its proprietary platform dedicated to the purchase of advertising space on advertising marketplaces. Adot buys this advertising space by bidding on available space on websites, mobile websites or mobile applications after receiving an advertising request indicating that the relevant space is available and being auctioned. Upon receipt of the advertising requests, Adot collects the information contained in the said request, which contains a certain amount of information relating to the available advertising space, the medium on which this space is available, as well as information concerning you and your terminal;
Adot collects data by means of tracers (cookies, tags, pixels) placed on the websites and mobile sites of its advertising clients or partners or by means of Adot's SDK or third party SDKs (Software Development Kits) placed on the applications of Adot's clients or partners ;
Adot collects data from its partners such as vente-privee.com if you are a member and have given your consent to share your data with the partners.
3 - For what purposes is your personal data collected and used? ?
Adot collects your personal data in order to display personalised advertisements adapted to your interests on the websites and mobile websites that you visit or within the mobile applications that you use. In order to offer you the most suitable advertisements, we carry out profiling processes aimed at establishing profiles that enable us to get to know you and your interests better in order to offer you relevant advertising content.
Your geolocation data is used to display advertisements adapted to your location and, for example, to indicate the point of sale of the product or service presented in an advertisement closest to you. This data is also used to provide Adot's customers with aggregate statistical studies and to measure the performance of advertising campaigns drive-to-store advertising campaigns.
The data collected about you as well as the profiling processes also enable Adot to offer its advertising clients campaign reports as well as aggregate marketing studies enabling advertisers to better understand the profile of their clientele as well as the profile of people visiting their points of sale or their websites.
The data collected by Adot about you is also used to measure the physical and online performance of Adot's clients' advertising campaigns and media devices.
Finally, your data is used by Adot in order to ensure that your rights under article 7 below are respected.
4 - Legal basis for processing
In order to collect and process your personal data as mentioned above, Adot relies on your consent. In this respect, your personal data is only collected and processed for the purposes set out above when you give your consent to the processing of your personal data by a positive act.
As Adot is not in direct contact with the people concerned by the processing of their personal data, it is its partners, whether they are publishers, data suppliers or SSPs (acronym for Supply Side Platform which are the players responsible for marketing the advertising space available to website or application publishers on the real-time auction market known as RTB) who are responsible for collecting your consent. In order to do this, Adot obtains a contractual commitment from the latter to obtain your consent prior to the collection of your personal data and that they undertake to provide proof of this.
In addition, Adot is registered with the Transparency and Consent Framework of the IAB Europe as a vendor and is able to receive and read the IAB consent strings sent to it by its partners in order to respect your consent choices. Indeed, when you arrive on a website (web or mobile web) or a mobile application, you are asked to set up your choices regarding your consent for the deposit of cookies and other trackers. The consent gathering tool used can be a consent management platform registered within the Framework Framework. In this case, when you set up these choices, a chain of consent is generated and sent to all actors in the advertising chain so that you will only be shown personalised advertising if you have previously agreed to your data being processed for this purpose.
You may withdraw your consent at any time by returning to the consent tool where you originally set up your consent choices or by writing an email to policy@we-are-adot.com.
5- Who will receive your personal data? ?
5.1. Internal recipients
The data we collect about you is only accessible internally by certain authorised employees of our technical teams. The staff handling your personal data are subject to a strict obligation of confidentiality and have been made aware of the importance of protecting your personal data. Only those employees who need to access your data for the purposes of their work can access it.
5.2. Subcontractors
As part of our business we use a hosting provider who may have access to your personal data.
5.3. Partners
We may also share your personal data with certain commercial partners, in particular companies commonly known as "trusted third parties". Some of our customers require that the effectiveness of the advertising campaigns displayed by Adot be verified by these third-party companies. The purpose of trusted third parties is to verify the effectiveness of advertising campaigns by measuring their impact on the traffic generated in our advertisers' points of sale. To do this, we may share your data with them for the sole purpose of measuring the effectiveness of our advertising campaigns.
We may also share your data with third party partners whose purpose is to verify that the audience reached by our advertising campaigns corresponds to the audience initially targeted. To do this, these third parties insert pixels into Adot's advertising campaigns that allow them to verify that the audience reached by the campaign corresponds to the targeted audience, at the request of our Clients.
Adot may also share your data with its clients (agencies or advertisers) who use Adot's advertising services, in particular for the purposes of retargeting, or with third party service providers to enable the purposes mentioned in article 3 hereof to be achieved.
Adot may also communicate your data to third parties in order to comply with legal, regulatory or contractual obligations, or to respond to requests from legally authorised authorities.
6 - Data transfers outside the European Union
Adot does not transfer your personal data outside the European Union.
Nevertheless, in the event that Adot's relations with its partners or data recipients involve cross-border exchanges of personal data outside the European Union, these will be carried out subject to appropriate guarantees, in particular contractual, technical and organisational guarantees, in compliance with the applicable regulations on the protection of personal data.
7 - Your rights regarding your personal data
In accordance with the provisions of the applicable regulations, you have the following rights with regard to your personal data:
- Right of access,
- Right of rectification,
- Right to delete,
- Right to portability,
- Right to restrict processing,
- The right to define instructions on what you want Adot to do with your personal data after your death (storage, deletion, transfer to a designated third party).
You also have the right to lodge a complaint with the competent supervisory authority, in France, this is the Commission Nationale de l'Informatique et des Libertés (CNIL). The holder(s) of parental authority for users who are minors, or the legal representatives of persons subject to a guardianship measure, may also exercise these rights and be the recipients of the resulting information.
You may exercise these rights by sending a request to Adot:
Or by email to the following address: policy@adotmob.com;
Or by post to the following address: 32 rue René Boulanger 75010 Paris.
As we only process indirectly identifiable data, we will need your personal identifier(s).
There are 2 types of identifiers, depending on your terminal:
- The cookie identifier that identifies you in a web environment;
- The identifier of your phone in an application environment (the advertising identifier)
Before making your application, you must therefore retrieve the identifier(s) as follows:
- In order to retrieve the cookie ID, you can click on the following link: https://tracker.adotmob.com/privacypolicy?param=cookie and provide us with the retrieved ID;
- In order to retrieve your phone's ad ID, the procedure is different on iOS and Android:
- for iOS: you can download the "the identifiers" application which will give you access to this identifier on your phone by following this link: https://itunes.apple.com/us/app/the-identifiers/id564618183?mt= 8;
- for Android: you can retrieve your ID directly from your phone's settings, by going to the "Advertising" section.
8 - Data security
Adot attaches the utmost importance to the security of your personal data and implements appropriate technical and organisational measures to ensure the confidentiality and integrity of your personal data. Furthermore, when Adot uses subcontractors, we require that they respect the same level of security for your personal data. Our subcontractors are chosen from those offering an adequate level of protection for your personal data.
9- Management of cookies and advertising identifiers
9.1. Cookie management
A cookie is a computer file deposited on your terminal (computer, smartphone, tablet, etc.) via your browser when you visit the websites of some of our clients or partners or the Adot website. As part of its advertising activity, Adot uses an advertising cookie placed on your terminal with your consent, which makes it possible to attribute to you and/or to detect your identifier generated by Adot, to collect all or part of the data referred to in article 2.1 above and, where applicable, to determine whether you have previously been identified with one of Adot's clients and/or partners, as well as your behaviour in relation to the advertisements broadcast by Adot.
When they are not strictly necessary for the operation of the website, their deposit is subject to your prior consent. You can therefore choose to refuse the deposit of cookies on your browser.
Your browsers also offer you the possibility of refusing the deposit of cookies:
- For Internet Explorer™ 7 and 8: http://windows.microsoft.com/fr-FR/windows-vista/Block-or-allow-cookies
- For Internet Explorer™ 9: http://windows.microsoft.com/fr-fr/windows7/how-to-manage-cookies-in-internet-explore r-9
- For Safari™: http://support.apple.com/kb/PH5042
- For Chrome™: version 30 and above http://support.google.com/chrome/bin/answer.py?hl=fr&hlrm=en&answer=95647
- For Firefox™: version 24 and above http://support.mozilla.org/fr/kb/activer-desactiver-cookies
9.2 Management of the advertising ID
The advertising ID is a unique identifier for each mobile device used for the purpose of personalising ads.
If you wish, you can reset this ad ID or opt out of its use for ad tracking purposes on either Android or iOS:
- On Android: go to your mobile settings, select "Google" then "Ads" and activate the option "Disable ad personalisation";
- On iOS: go to "Settings" and go to the "Privacy" section, then select "Advertising" and enable the "Limit ad tracking" function.
10 - Data collected on the website https://we-are-adot.com/
Adot collects data on its we-are-adot.com website by means of cookies and via the contact form on the site. Adot and its partners use cookies in order to collect and save your consent choices regarding cookies, to count the number of visitors and visits to the site, to analyse your browsing on the site, to carry out traffic statistics, to improve the functioning of the site or to save your user preferences and to display advertising to you.
Cookielawinfo-checbox-analytics
Privacy policy: https://www.webtoffee.com/privacy-policy/
This cookie is set by the GDPR cookie consent plugin. The cookie is used to store visitors' consent for cookies in the "Analytics" category.
Necessary cookie not subject to consent.
Lifetime of 11 months.
Host: we-are-adot.com
Cookielawinfo-checbox-functional
Privacy policy: https://www.webtoffee.com/privacy-policy/
This cookie is set by the GDPR cookie consent plugin. The cookie is used to store visitors' consent for cookies in the "Functional" category.
Necessary cookie not subject to consent.
Lifetime of 11 months.
Host: we-are-adot.com
Cookielawinfo-checbox-others
Privacy policy: https://www.webtoffee.com/privacy-policy/
This cookie is set by the GDPR cookie consent plugin. The cookie is used to store visitors' consent for cookies in the "Other" category.
Necessary cookie not subject to consent.
Lifetime of 11 months.
Host: we-are-adot.com
Cookielawinfo-checkbox-necessary
Privacy policy: https://www.webtoffee.com/privacy-policy/
This cookie is set by the GDPR cookie consent plugin. The cookie is used to store visitors' consent for cookies in the "Necessary" category.
Necessary cookie not subject to consent.
Lifetime of 11 months.
Host: we-are-adot.com
Cookielawinfo-checkbox-performance
Privacy policy: https://www.webtoffee.com/privacy-policy/
This cookie is set by the GDPR cookie consent plugin. The cookie is used to store visitors' consent for cookies in the "Performance" category.
Necessary cookie not subject to consent.
Lifetime of 11 months.
Host: we-are-adot.com
Viewed_cookie_policy
Privacy policy: https://www.webtoffee.com/privacy-policy/
This cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not the user has consented to the use of cookies. It does not store any personal data.
Necessary cookie not subject to consent.
Lifetime of 11 months.
Host: we-are-adot.com
Visitors
Privacy policy: https://we-are-adot.com/privacy-policy/
This cookie is used to count the number of visitors to the Adot website and to carry out statistical analyses of the use of the site.
Cookie analytics subject to consent
Lifetime of 13 months.
Host: we-are-adot.com
Visit
Privacy policy: https://we-are-adot.com/privacy-policy/
This cookie enables us to count the number of visits to the Adot website and to carry out statistical analyses on the use of the site.
Cookie analytics subject to consent
Lifetime of 13 months.
Host: we-are-adot.com
_gid
Privacy policy: https://policies.google.com/privacy?hl=fr
This cookie distinguishes individual visitors and is used to count and track page views.
Cookie analytics subject to consent
24-hour shelf life.
Host: we-are-adot.com
_ga
Privacy policy: https://policies.google.com/privacy?hl=fr
This cookie makes it possible to distinguish between individual visitors and to generate statistical analyses of how visitors use the Adot site.
Cookie analytics subject to consent
Lifetime of 24 months.
Host: we-are-adot.com
_gat_gtag_UA_123517877_1
Privacy policy: https://policies.google.com/privacy?hl=fr
This cookie is linked to the _ga and _gid cookies and stores a unique identifier for each visitor for statistical purposes.
Cookie analytics subject to consent
Lifetime of 1 minute.
Host: we-are-adot.com
_cfduid
Privacy policy: https://www.cloudflare.com/fr-fr/privacypolicy/
This cookie is used by CDN services like Cloudflare to identify individual visitors behind a shared IP address and apply security settings on an individual basis. It does not match any user ID in the web application and does not store any personally identifiable information.
Functional cookie subject to consent
Lifetime of 1 month.
Host: cloudflare
NID
Privacy Policy : https://policies.google.com/privacy?hl=fr
This cookie is used to enable the delivery of advertisements or retargeting, and to store user preferences such as the choice of language used on the website.
Advertising cookie subject to consent
Lifetime of 6 months.
Host: Google Ads Optimization
vuid
Privacy Policy: https://vimeo.com/privacy
This cookie is used by vimeo to collect tracking information about visitors' usage history. It sets a unique identifier for embedding videos on the website.
Cookie analytics subject to consent
Lifetime of 24 months.
Host : Vimeo
Adot also collects your data via the contact form on our site. When you wish to contact our teams, you are invited to fill in the following mandatory fields: last name, first name, professional email and your telephone number (optional). This data is only used to respond to your request and is not used for any other purpose unless you have given your consent to receive communications from Adot by checking the box "By checking this box, you agree that Adot may send you communications about its solutions and services.
11 - Contact details of our DPO
If you have any questions about the processing of personal data by Adot, you can contact our Data Protection Officer at the following e-mail address dpo@adotmob.com ..
You can also contact us by mail at the following address
Data Protection Officer - ADOT
32 René Boulanger Street
75010 PARIS
12- Modification of the data protection policy
Adot reserves the right to modify this Policy at any time and without prior notice, in particular following changes in the legislation in force or in the services offered by Adot.
We invite you to consult this Policy regularly on the Adot website, in order to be informed of any changes.