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The expert's
touch .
The expert's
touch .
The campaign .
Feu Vert relies on video and geolocation to promote the nearest point of sale for each of its users.
+ 660 000 .
qualified profiles touched
+ 20%
uplift
The context .
With its 352 centres in France, Feu Vert is committed to being close to its customers. In order to remind all consumers of the existence of a point of sale near them, Feu Vert has teamed up with Adot to build an intelligent campaign based on geolocation.
We therefore chose to set up an innovative and engaging cross-device campaign by combining video with the promotion of the Feu Vert store closest to the consumer.
A Video-to-Store
campaign.
The cross-device system set up by Adot relies mainly on video to convey a clear, engaging and original message to consumers in Feu Vert stores.
A geolicalised
engagement.
The geolocation of consumers allows Adot to display the address and route to the nearest Feu Vert store.
This innovative feature aims to engage the user and make them realize how close the Feu Vert stores are.
A geolicalised
engagement.
The geolocation of consumers allows Adot to display the address and route to the nearest Feu Vert store.
This innovative feature aims to engage the user and make them realize how close the Feu Vert stores are.
The results .
For this campaign conducted with Feu Vert and MyMedia, we were able to analyse in-store sales among the populations exposed to the various creative messages. We obtained the following results:
- 660,000+ qualified profiles reached
- +20% uplift
- + 4,500 incremental visits generated
- 34 minutes the average time spent at the dealership