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in the hands

of experts .

The campaign .

As part of a Drive-to-Store campaign with the Gamm Vert brand, Adot identified the brand's affinity profiles while increasing the brand's visibility and enabling the brand to get more in-store visits.

+ 73% .

brand visibility

52%

uplift

The context .

The Gamm Vert chain called on Adot to identify its affinity targets and their interests more precisely. The aim here was to be able to determine consumer profiles and thus identify their consumption habits.

In order to evaluate this, Adot has designed an advertising device entirely dedicated to mobile devices, in three different formats: Interstitial, MPU and banner.

The main objective of this campaign was to generate in-store traffic around the Gamm Vert promotional offers.

A successful campaign
.

Adot chose to implement a dedicated mobile advertising campaign in three different formats, all aimed at generating in-store traffic, but also to discover the brand's audience profiling.

The objective of this operation was to identify the products that arouse the most interest among their targets, in order to better target them later on and thus propose the most appropriate offers and services.

The objective of this operation was to identify the products that arouse the most interest among their targets, in order to better target them later on and thus propose the most appropriate offers and services.

This enabled Adot to identify the brand's affinity profiles and the themes most popular with Gamm Vert customers, namely sport, cooking and gardening, but also to increase the brand's visibility online and, above all, to bring as many people as possible into the Gamm Vert shops.

The results .

For this campaign, the following results were obtained:

Customer

Gamm Vert

Agency

Mindshare

Activation

Drive-To-Store