in the hands
of experts .
The campaign .
As part of a Drive-to-Store campaign with the Gamm Vert brand, Adot identified the brand's affinity profiles while increasing the brand's visibility and enabling the brand to get more in-store visits.
+ 73% .
The context .
The Gamm Vert chain called on Adot to identify its affinity targets and their interests more precisely. The aim here was to be able to determine consumer profiles and thus identify their consumption habits.
In order to evaluate this, Adot has designed an advertising device entirely dedicated to mobile devices, in three different formats: Interstitial, MPU and banner.
The main objective of this campaign was to generate in-store traffic around the Gamm Vert promotional offers.
A successful campaign