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Make
the world
your own story .
The campaign .
Qatar Airways, as part of the promotion of its One World offer, wanted to reach a population with a strong affinity for travel and a taste for escape, while generating qualified traffic on its official website.
+ 100 000
Qualified profiles affected
+ 4 400
visits
+ 76%
of visits longer than 5 seconds
The context .
In order to ensure the performance of the Qatar Airways mobile campaign, Adot has partnered with the Re-Mind PHD agency to implement an exclusive Drive-to-Web strategy. The objective of this broadcast was to generate a maximum number of visits to the brand's website.
The combination of interactive formats and targeting of brand-affinity populations ensured the success of this operation.
A mobile
Drive-to-Web strategy.
We proposed an innovative 100% mobile strategy to a defined target of travelers and affinity to Qatar Airways. The Drive-to-Web system implemented for this campaign generated a significant number of visits to the brand's website.
A mobile Drive-to-Web strategy.
We proposed an innovative 100% mobile strategy to a defined target of travelers and affinity to Qatar Airways. The Drive-to-Web system implemented for this campaign generated a significant number of visits to the brand's website.
The results .
For this campaign conducted with the agency Re-Mind PHD, the following results were obtained:
- + 100,000 qualified profiles reached
- + 4,400 visits to the brand's website
- + 76% of visits with a time spent of more than 5 seconds