Today, advertising messages and distribution channels are constantly multiplying. To succeed in your communication campaign and reach your objectives, whether branding or performance, it is essential to know your targets precisely, their buying and consumption habits, in order to address them in the best possible way with personalized and impactful advertising.

That's why Adot has created the Research Lab, which provides you with all the insights and information you need to understand the socio-demographic characteristics of your targets, as well as their purchasing issues and the channels they use on a daily basis to improve the effectiveness of your marketing campaigns.